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Molson takes a modernized approach to defining what is ‘Canadian’ | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
By Justin Crann

In the early 00s, Molson created “The Rant,” an ad that not only came to define the brand’s “I Am Canadian” campaign, but also played a big role in shaping the Canadian identity of the time.

http://strategyonline.ca/2023/03/31/molson-takes-a-modernized-approach-to-defining-what-is-canadian/
 

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